A great website is your first step towards setting up an online business
Today a website is more of a need than a necessity. About 80% of consumers use the internet to search for products and services they need, before they make a purchase. Most customers today will assume your company has a website and may search for your business, only to find you do not exist on the world wide web. Most of your competitors probably already have a website.
So having a website, will gain credibility to your business. Website creates an brand identity in the web, where in your potential clients can find your business and learn about the valuable services that you provide. Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material. Unlike print ads which quickly become outdated, your website can provide current information and news.
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today's busy lifestyles, this is a great selling point when making a purchase decision. No matter what type of business you're in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
Think of your website as a 24-hour sales staff. It provides answers to frequently asked questions and can even process sales. Websites with e-commerce and purchasing options allow users to make direct purchases online, thus simplifying sales for both your staff and your customers.